Economics Before Scale
Build Margin That Holds Up as You Grow
Top-line growth hides problems until it’s too late. Rising CAC, bloated COGS, and unclear contribution margins quietly erode enterprise value even as revenue increases.
Unit Economics Optimization measures, models, and improves the economic engine beneath your business. We identify true cost drivers, revenue leverage points, and operational inefficiencies so margins improve in durable, defensible ways.
The result is growth that scales profitably and a business leaders and investors can underwrite with confidence.
The Missing Piece
We Fill The Gap
Many teams track revenue, but few understand the mechanics behind it. Unit economics live across systems, teams, and workflows—making them hard to see, harder to improve, and easy to ignore.
Unit-level measurement and modeling.
We define and model unit economics across customers, cohorts, channels, products, and locations—making profitability visible at the right level of detail.
COGS and cost-driver analysis.
We identify where cost actually accumulates across acquisition, delivery, onboarding, support, and operations.
Margin expansion opportunities.
We surface leverage points where small changes—pricing, automation, workflow design—produce outsized margin impact.
Scenario and sensitivity modeling.
We model how changes in volume, pricing, cost structure, or efficiency affect margins, payback, and valuation.
Execution-backed optimization.
Insights don’t stop at analysis. We connect findings directly to experimentation and automation to lock in improvements.
Measurement architecture & analytics design
We design analytics systems aligned to your funnel, product, revenue model, and operating goals so data supports decisions, not debates.
Event tracking & lifecycle instrumentation
We implement clean, consistent event tracking across acquisition, activation, conversion, retention, and expansion.
Attribution for prioritization
We build attribution models that reflect your business reality, so teams know what actually drives outcomes and where to focus.
Reporting tied to action
Dashboards and reports are built around decisions, not vanity metrics—giving leaders clarity on what to do next.
Foundation for downstream growth
Everything is designed to support experimentation, automation, and unit-economics optimization that follows.
Built for scale
Why Choose Mxdify for Unit Economics Optimization
Economics, Not Vanity Metrics
We focus on the metrics that actually determine profitability and valuation—CAC, LTV, contribution margin, payback period, and COGS. Rather than optimizing surface-level growth indicators, we help teams understand the economic mechanics underneath performance so improvements translate into real financial impact.
System-Level Visibility
Unit economics don’t live in one system. We model profitability across marketing, sales, product, finance, and operations to eliminate blind spots and false conclusions. This end-to-end visibility ensures teams understand where margin is created or lost—and why.
Connected to Real Execution
Insights don’t stop at analysis. Every identified leverage point feeds directly into experimentation and automation efforts, ensuring margin improvements are implemented and sustained—not left in spreadsheets or decks.
Operator Perspective
Our models are built with operational reality in mind. We account for how work actually happens across teams, tools, and workflows, ensuring recommendations are practical, executable, and resilient at scale.
Investor-Ready Clarity
We translate complex economics into clear narratives leaders can use for planning, forecasting, and fundraising. The result is a defensible story around margin, efficiency, and scalability that holds up with boards and investors.
Frequently Asked Questions
Unit economics describe the profitability of a single unit such as a customer, order, subscription, or location by capturing revenue, costs, margin, and payback at the most meaningful level.
No. Modeling is paired with operational analysis and execution. We identify economic issues, validate them through data, and work with teams to implement changes that improve margins in practice.
Yes. We integrate data from finance, analytics, CRM, and operational tools to build accurate, decision-ready models.
Unit economics reveal where leverage exists. Experimentation validates potential changes. Automation locks in improvements so margin gains scale with volume.
Yes. Understanding unit economics early prevents scaling unprofitable models and supports smarter growth decisions.
Teams gain clearer visibility into profitability drivers, stronger margins, faster payback, and a more defensible economic story as they scale.